What this actually looks like, on real plumbing websites.

Three things we found recently

Real sites, details changed. None of these businesses were doing anything wrong — they just had not looked at their own website in a while.

• 01A well-reviewed shop with a five-star average had no way at all to leave a message — no form, no chat, nothing. Anyone who found them in the evening had to remember to call in the morning. Most people do not.
• 02Another had its phone number right at the top of the homepage, but typed as plain text. On a phone, tapping it did nothing. You had to memorise it and dial by hand.
• 03A third looked fine at a glance, until you noticed the copyright line still said 2019 and no page had been touched in over two years. The business was thriving. The website had quietly stopped keeping up.